Associate Brand Manager, US

About Us

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

Our Culture

At Moose we are playful with a purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff: our people, our values, and the planet:

• We're officially a Great Place to Work!
• We're a family.
• We dream big.
• We love diversity.
• We're always learning.
• We prioritise well-being.
• We give back in a big way.
• We're serious about sustainability.
• We bring the fun!

Visit our website or our LinkedIn Life page for more information on our amazing brands and people.

Position Title:

Associate Brand Manager, US

Classification:

Exempt

Position Status:

Full Time

Reports To:

Director, US Marketing

Direct Reports:

None

Role Objectives:

Support the growth of the US Commercial business through effective budget stewardship, stakeholder management, and marketing campaign development and execution. Leverage market and consumer insights to support growth opportunities, enhance marketing and media performance, and provide commercial input into product development to ensure a strong innovation pipeline aligned with business objectives.

Qualifications:

· A minimum of 2-3 years of professional working experience

· Undergraduate degree or equivalent experience

· Must have experience in marketing or marketing-related function, ideally within a kid-targeted category like toys, entertainment, food, sports, video games, or another type of Consumer Packaged Good (CPG) product or brand.

Responsibilities:

Brand Management

• Play an active role in the planning and execution of integrated U.S. marketing campaigns, overseeing budget allocation and tracking while ensuring initiatives are delivered on time and effectively drive consumer demand and sell-through.

• Actively contribute to the development and refinement of line architecture and pricing strategy based on internal data, customer needs and US competitive landscape. Maintain internal pricing documents and systems to ensure clear and consistent communication across the sales and marketing organization.

• Support US Consensus forecast to ensure they align to total brand financial plans including topline, GM and DC% and roll-up to a profitable P&L in the TLP. Demonstrate an understanding of inventory levels and future forecasts to align to S&OP projections.

• Drive the seasonal exclusive program with your market sales and global counterparts ensuring item is included in overall line plan and meets margin expectations.

• Support the Sr. leadership to liaise with global team to share a robust go-to-market strategy across the full 360 asset wheel, driving the consumer path-to-purchase.

• Support licensed brand growth by managing day-to-day licensor communications, coordinating marketing requests, approvals and campaign plans, tracking minimum spend commitments against forecasts, analyzing POS performance, preparing forecast reports, and developing QBR presentations.

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Core Values:

We’re a family, who is Outrageously playful, with Wild imagination.

· We’re a family

o We demonstrate kindness as part of the Moose family – treating others the way we want to be treated. We’re all about welcoming your wacky, weird, and wonderful self at work!

o Moosies pride themselves on taking personal responsibility for their actions and outcomes, always acting ethically, professionally, sustainably, and with a smile.

o We know there is no ‘I’ in TEAM and are committed to hitting team goals way out of the park.

o We’ve got each other’s backs – we support each other with no politics or personal agendas.

· Outrageously playful