Coffee and Fresh Drinks Manager

Bangkok, Thailand

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

October 14, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

Responsibilities

• Responsible and accountable to grow C4 of coffee and fresh drink business under Shell Café brand by 8-15% CAGR.

 

Marketing & Innovation

• Develop and execute marketing campaigns for coffee and drink offerings.

• Stay updated on beverage trends and introduce innovative menu items.

• Organize in-store events or tastings to boost engagement.

 

Sales & Financials

• Monitor sales performance and implement strategies to meet targets.

• Manage cash handling and assist with financial reconciliation.

• Collaborate with store management on pricing and promotions.

 

Operations & Product Quality

• Ensure the implementation of signature menu and core menu to be available at all sites

• Ensure all beverages meet quality and presentation standards.

• Monitor inventory levels and order supplies as needed.

• Work with and provide a guideline to a CR operation manager to manage daily operations of the coffee and fresh drink section, ensure cleanliness and hygiene standards in accordance with health regulations.

• Work with a Training Manager to develop training protocol for baristas and beverage staff.

• Conduct regular performance reviews and provide coaching.

 

Customer Experience

• Engage with customers to understand preferences and recommend products.

• Handle customer complaints and resolve issues promptly.

• Promote seasonal specials and new product launches.

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