DIGITAL MARKETING SPECIALIST

WHO WE ARE:

State of Franklin Healthcare Associates is a physician-led and team-member owned multi-specialty care group headquartered in Johnson City, TN with locations in the upper East Tennessee & Southwest Virginia region.  Our mission is to improve the health and well-being of our patients and our team members.

 

PRIMARY RESPONSIBILITIES:

• Execute go-to-market digital programs
• Develop content for all digital channels
• Digital performance reporting and analysis on aggregate data
• Utilize Google AdWords campaigns, search engine optimization, and other resources to increase traffic and improve conversion rates
• Create systems to measure key process indicators (KPI)
• Maintain knowledge of healthcare industry
• Maintain strict confidentiality
• Follow organizational policies and procedures

REQUIREMENTS:

• Bachelor’s degree in marketing, communications, or other appropriate field of study

EXPERIENCE:

A minimum of 3+ years of progressive, proven experience in digital marketing roles. Experience in healthcare is strongly preferred.

 

WHAT WE OFFER:

State of Franklin Healthcare provides a comprehensive and competitive total compensation package designed to meet the needs of our full-time team members to include:

• Company Provided Life and Accidental Death and Dismemberment Insurance
• Company Provided Long Term Disability Insurance
• Employee Stock Ownership Plan 
• 401(k) Company Contributions
• Voluntary options for Medical, Dental, Vision, and additional Life Insurance.
• Company match in Health Savings Account Plans (restrictions apply)
• Vacation, Personal, Sick and Holiday Time Off
• An array of team member perks and discounts
• Tuition Assistance Programs
• And more!

Qualifications