Digital Merchandising Specialist
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Key details
- Location
- Urbana, IA, United States
- Work style
- Remote
- Level
- Mid level
- Function
- Retail
- Focus area
- other
- Posted
- 2w ago
Skills
About the role
Are you a marketer who is driven by data? Are you looking for an opportunity that will allow you to be curious and make an impact with a great company? Join Clickstop’s Marketing Team as an Digital Merchandising Specialist for US Cargo Control and help us continue growing our brands!
"Our team moves fast, holds ourselves to high standards, and trusts you with real responsibility. Success here means working with autonomy, taking ownership of your results, and bringing innovative, marketing-driven thinking to everything you touch." - Marissa Bunce, USCC Business Unit Fanatic
What will you be doing?
- Aligning with Clickstop’s Core Values to drive our culture and business forward.
- Conducting keyword, market, and product research to inform category navigation, SEO content, product discoverability, and the overall customer experience.
- Maintaining and growing our product catalog and feeds, using Excel and accurate product data to support efficient website updates and data-driven decisions.
- Driving traffic, conversion, average order value, and revenue through strategic merchandising and customer-focused website improvements.
- Collaborating across Marketing and other teams to execute integrated merchandising campaigns and identify opportunities to reach and serve customers.
- Leading projects from strategy through execution, using automation and scalable processes while creating clear expectations, accountability, and measurable impact on website KPIs.
Digital Merchandising Specialist Critical Skills
1. Customer, Market & Category Insight
- Use customer, keyword, market, and product research to understand how customers discover, compare, and evaluate products.
- Translate insights into stronger category structure, product findability, and merchandising decisions.
Enables: Better navigation, customer relevance, search performance, and category strategy.
2. Ecommerce Systems Thinking
- Understand how product data, catalog structure, navigation, SEO, and visual merchandising work together to influence website performance.
- Use data, systems, automation, and scalable processes to improve merchandising execution.
Enables: Stronger catalog performance, website usability, and operational efficiency.
3. Brand Promise & Customer Experience Judgment
- Create clear, accurate, and customer-friendly product and category experiences that make it easier for customers to confidently find and select the right products.
- Recognize and address gaps in product information or presentation that may create confusion or reduce trust.
Enables: Greater customer confidence, stronger conversion support, and better Brand Promise execution.
4. Commercial Judgment & Business Impact
- Make and prioritize merchandising decisions based on customer needs, product performance, traffic, conversion, revenue, and profitability.
- Identify product and website opportunities that meaningfully contribute to business growth.
Enables: Stronger revenue growth, conversion, average order value, and overall business performance.
5. Cross-Functional Execution & Continuous Improvement
- Collaborate across marketing and business teams to execute merchandising initiatives with clear expectations, communication, and accountability.
- Improve how work gets done through better processes, automation, and scalable tools.
Enables: Better campaign execution, stronger accountability, and more efficient, scalable merchandising operations.
What do we value in this role?
- Understanding and experience with utilizing Large Language Models and Artificial Intelligence for developing skills, agents, and workflow automations.
- Hands-on experience using LLM tools (Claude, ChatGPT, or similar) in daily marketing work, including prompt design and quality review of AI output.
- AI-assisted content and campaign production: Use generative AI tools (Claude, ChatGPT) to speed up copywriting, product and category page content, ad and email variations, and landing page briefs, with human review to keep the brand voice and technical accuracy.
- AI-driven research and analysis: Apply AI to competitive intelligence, pricing and market analysis, and large product-data audits, turning the findings into clear recommendations and executive-ready deliverables.
- Workflow automation and emerging tools: Build and maintain automated marketing workflows (n8n or similar), and evaluate new AI-powered site experiences, such as conversational product discovery, for fit with our brand and customer needs.
- Understanding and experience executing SEO (Search Engine Optimization) tactics.
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