Director, Content & Experiential

ROLE SPECIFICATION  

WPP Media Sports & Entertainment   

Job Title: Director, Content Management 

Reporting to:  Group Director  

Location: New York  

 

WPP Media Entertainment spearheads cutting-edge brand partnerships across entertainment, content and experiential platforms. We are seeking a dynamic entertainment marketing professional to develop and execute high-profile programs that amplify our clients’ brands. The ideal candidate brings proven experience in entertainment and content marketing and the ability to blend creativity, strategic thinking, media expertise and strong project management. This role will be at the forefront of delivering integrated programs across entertainment, IP, publishers, talent and other key industry partners.  

Position Summary 

Delivers content strategy and activation across a client portfolio or major account. Provides client counsel, accountability for program and partnership direction, governs quality delivery, and leads teams through high-value engagements. 

Responsibilities 

• Owns the content agenda and priorities for an assigned major account or portfolio, connecting client objectives to distinctive, audience-relevant content opportunities within the Content Practice vision. 

• Leads overall client communications and project management across internal teams ensuring strategic coherence, delivery quality, and a consistent client experience across engagements. 

• Informs decisions on partner approach, creative and production direction and issue resolution; elevates decisions within broader practice or enterprise implications. 

• Develop brainstorm decks and host internal and client brainstorms based on briefs or proactive opportunities  

• Meet and evaluate content & media partners with WPP colleagues to understand the landscape and better inform RFP lists. 

• Lead the content strategy and narrative for priority RFPs and proactive recommendations across assigned clients.  

• Work with manager to develop RFPs and ensure all information in brief will aid in the best responses from vendors.  

• Oversee decks and documents creation for client presentations. 

• Anticipate market shifts, cultural opportunities, platform changes, and client needs; translate them into recommendations and repeatable approaches for the portfolio. 

• Lead and develop Associate Directors and Managers, setting clear expectations, coaching judgment, and reviewing performance. 

• Support the Group Director in improving standards, tools, methodologies, talent practices, and the Content Management proposition; contribute portfolio learning, case studies, and points of view. 

• Represent assigned portfolio needs and opportunities in capability planning while the Group Director leads capability priorities and the Executive Director retains Content Practice vision, enterprise strategy, and final business decision-making. 

Qualifications 

• Typically 8–10+ years of relevant experience in content, media, branded entertainment, advertising, production, or partnerships, including senior client leadership. 

• Proven success owning content programs or a major account portfolio from strategy through delivery. 

• Extensive experience in creating social first experiential events that scale from local across other channels in social and digital.