Growth Manager

What You’ll Do

• Localise and execute the Premium demand capture strategy for India, adapting global frameworks and developing India-specific offer strategies and organic conversion opportunities in collaboration with global and regional Growth teams.

• Drive programs that reduce voluntary and involuntary churn, anticipating retention risks and developing initiatives to retain and win back users.

• Own CRM execution using in-house tools to build, manage, and optimise communication journeys across email, push, and in-app channels to improve conversion and retention.

• Develop and test new conversion and retention approaches, bringing fresh thinking to how we turn free users into Premium subscribers and keep them engaged.

• Analyse conversion and retention data to identify funnel drop-offs and cohort-specific opportunities, translating insights into clear recommendations and business cases.

• Design and run A/B tests and experiments across the funnel and CRM channels to improve conversion and subscriber lifetime value.

• Collaborate with Marketing to connect conversion programs with top-of-funnel activity and key brand moments, and partner with Finance to model offer economics, forecast subscriber growth, and evaluate investment returns.

• Capture and share learnings that strengthen the Premium Growth playbook, contribute to global best practices, and support cross-regional Growth initiatives when business priorities require it.

• Integrate AI-driven tools and workflows thoughtfully to improve decision-making and execution efficiency.

Who You Are

• You have 3+ years of experience in growth, CRM, lifecycle marketing, conversion optimisation, or a related area within a digital consumer business such as streaming, e-commerce, fintech, gaming, or media.

• You have hands-on CRM and lifecycle marketing experience, including building and optimising communication journeys and managing campaign calendars across channels such as email, push, and in-app messaging.

• You are comfortable working with large datasets and understand how to ask the right analytical questions, interpret data, and turn insights into decisions.

• You combine creative and analytical thinking, approaching problems from different angles while using rigorous funnel analysis to reach actionable conclusions.

• You take initiative and ownership, proactively identifying opportunities and moving solutions forward.

• You work effectively across functions and are comfortable navigating ambiguity, collaborating with partners across Product, Data, Marketing, Finance, and other teams to influence shared outcomes.

Where You’ll Be

• This role is based in Mumbai

• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.