Loyalty and Partnerships Director

Position Summary

The Loyalty & Partnerships Director is responsible for driving the growth, activation and performance of World of Hyatt across India & SWA. The role supports member acquisition, engagement and retention by executing loyalty initiatives, hotel activation programmes, strategic partnerships and customer marketing activities that strengthen Hyatt's commercial performance and guest loyalty.

Working closely with Regional Loyalty, Brand Marketing, Integrated Marketing, Digital, Commercial Services and hotel teams, the position ensures World of Hyatt is effectively activated across the region while supporting hotels in delivering consistent member experience and maximising loyalty contribution to the business. The role also assists in identifying and managing strategic partnerships that enhance Hyatt's customer proposition and create incremental value for members and hotel owners.

Key Responsibilities:

Loyalty Programme Activation

· Execute the regional World of Hyatt strategy across India & SWA by implementing approved loyalty initiatives, campaigns and member engagement programmes.

· Support member acquisition, activation, retention and elite recognition initiatives that increase programme participation and direct revenue.

· Work closely with hotels to ensure consistent execution of loyalty programmes, member benefits and promotional campaigns.

· Assist in localising global loyalty initiatives to reflect regional market opportunities and customer preferences.

· Monitor programme adoption across hotels and recommend improvements to increase participation and member engagement.

Loyalty Performance & Business Insights

· Track key loyalty KPIs include enrolments, member contribution, room night penetration, elite member engagement and promotional performance.

· Analyse loyalty performance data to identify trends, opportunities and areas requiring improvement.

· Prepare regular performance dashboards and reports for regional leadership and hotel stakeholders.

· Support business reviews by translating loyalty insights into practical recommendations for hotels and commercial teams.

· Monitor competitive loyalty programmes and market developments to identify opportunities for Hyatt.

Hotel Engagement & Loyalty Capability

· Serve as the primary loyalty contact for hotels across India & SWA.

· Support hotels in implementing World of Hyatt initiatives, member promotions and operational best practices.

· Deliver training sessions and educational materials that improve hotel understanding of programme benefits, member recognition and loyalty performance.

· Develop hotel toolkits, communication guides and activation resources that support consistent programme execution.

· Work with Operations and Commercial teams to strengthen hotel engagement and accountability for loyalty performance.

Strategic Partnerships

· Support the development and execution of strategic partnerships that enhance the value proposition of World of Hyatt across India & SWA.

· Identify partnership opportunities with airlines, financial institutions, payment platforms, retail brands, travel companies and lifestyle organisations.

· Coordinate partnership activations, marketing campaigns and member offers in collaboration with internal and external stakeholders.

· Monitor partnership performance and recommend opportunities to improve customer engagement and commercial outcomes.

· Maintain strong working relationships with existing partners to ensure successful delivery of joint initiatives.

Member Marketing & Promotions

· Partner with Integrated Marketing, Digital and Brand Marketing teams to develop customer campaigns that promote World of Hyatt membership, offers and experiences.

· Support marketing initiatives that increase member acquisition, engagement and repeat stays.

· Ensure loyalty messaging is consistently integrated across customer communications and campaigns.

· Assist in developing promotional calendars aligned with commercial priorities, seasonal campaigns and hotel initiatives.

· Evaluate campaign performance and recommend optimisation opportunities.

Cross-functional Collaboration

· Collaborate with Brand Marketing, Integrated Marketing, Digital, Revenue Management, Commercial Services, Operations and hotel teams to integrate loyalty into commercial initiatives.

· Coordinate with Global Loyalty teams to implement programme updates, promotions and operational changes.