Manager, Brand Communications

WHO ARE WE?

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is SmartyPants Vitamins.​

THE ROLE: BRAND COMMUNICATIONS MANAGER

We are looking for a highly organized, creatively driven, and relentlessly execution-focused Brand Communications Manager to join the SmartyPants Marketing team. In this role, you will serve as the day-to-day owner of brand campaigns, content, and creative execution across the full consumer journey. You will help bring our brand strategy to life through best-in-class communications, ensuring every asset, campaign, and consumer touchpoint reflects our brand standards while driving measurable business impact. 

This role sits at the center of marketing execution. You will lead campaign development and activation across major tentpole moments, manage asset creation from briefing through delivery, and partner closely with Brand, eCommerce and external agency teams to ensure work is delivered on time, on brand, and optimized for performance. 

The ideal candidate is equal parts brand steward, content strategist, and executional powerhouse. They love creativity, sweat the details, move with urgency, and have a reputation for making things happen. They're comfortable owning a high volume of work while maintaining exceptional standards and inspiring partners to deliver their best

KEY RESPONSIBILITIES  

Campaign Leadership & Execution 

• Serve as the day-to-day marketing lead for key brand campaigns, tentpoles, and product launches. 

• Project manage campaigns from concept through activation, ensuring flawless execution across all consumer touchpoints. 

• Own campaign timelines, deliverables, stakeholder alignment, approvals, and cross-functional coordination. 

• Partner with Media, eCommerce, Regulatory, and Creative partners to ensure cross-functional alignment 

Content & Creative Stewardship 

• Own the development and management of all brand content and creative assets. 

• Translate business objectives and consumer insights into clear, inspiring creative briefs. 

• Partner with external creative teams to develop breakthrough content aligned to brand strategy. 

• Ensure all content reflects SmartyPants' visual identity, tone of voice, and communication standards. 

Creative Adaptation & Full-Funnel Asset Development 

• Collaborate closely with Media and eCommerce teams to ensure creative is developed with channel and platform requirements in mind. 

• Understand how to build and optimize creative across the full consumer funnel, from awareness-driving hero content to conversion-driving commerce assets. 

• Guide the adaptation and remixing of campaign assets into platform-specific executions across channels, such as Meta, TikTok and Amazon. 

• Partner cross-functionally to incorporate creative learnings and performance insights into future asset development. 

• Champion a test-and-learn mindset, continuously improving creative effectiveness through iteration and optimization. 

Brand Communications & Storytelling 

• Help bring the SmartyPants brand platform to life through compelling campaigns, storytelling, and consumer experiences. 

• Identify opportunities to strengthen brand relevance, cultural participation, and consumer engagement. 

• Support development of messaging frameworks and communications toolkits 

• Ensure consistency of storytelling across all consumer-facing channels. 

Partner Management 

• Manage relationships with creative, production, and comms agency partners and contractors. 

• Provide clear direction, feedback, and accountability to ensure high-quality deliverables. 

• Facilitate collaboration across agency and internal teams while maintaining project momentum and budget discipline. 

• Champion creative excellence while balancing business objectives, timelines, and resource constraints.