Manager – Digital Marketing
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Key details
- Location
- United States
- Work style
- Onsite
- Level
- Senior
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 3d ago
Skills
About the role
The Digital Marketing Manager is responsible for maintaining and developing our digital tools and platforms to most effectively obtain leads and candidates. The Digital Marketing Manager maintains the tools we use to communicate directly with our associates and clients, with a primary focus on HubSpot CRM and marketing automation platforms.
Making an Impact
Measure progress and results (KPIs) of key initiatives and tools, including marketing technology and the adoption/usage of marketing tools.
Drive adoption of Digital Marketing tools within the brands.
Identify trends with marketing tools and initiatives, discuss outcomes and report results to the leadership team. Leverage analysis and insights gathered to contribute to optimizing our marketing strategies.
Continually monitor market and investigate, review and provide recommendations on new resources.
Manage and optimize HubSpot CRM, including workflows, lead scoring, reporting, segmentation, and lifecycle management.
People Leadership
No direct reports.
Your Typical Day and Other Key Details
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