Marketing Director, B2C

Job Description:

The Marketing Director - B2B will be responsible for overseeing and executing comprehensive marketing strategies and campaigns to attract future business relocations and support the current thriving business ecosystem in Metro Atlanta. This role requires a strategic thinker with excellent leadership skills, capable of directing the work of marketing specialists (content, design, and digital marketing teams) and coordinating with various internal and external stakeholders. The ideal candidate will have a strong background in B2B marketing (brand, content, email, social, SEO, SEM, ppc/display, multi-channel campaign strategy and execution, analytics), exceptional communication abilities, and a proven track record of delivering successful marketing projects.

Key Responsibilities:

• Execute Content Strategies: Develop and implement content strategies that align with client goals and drive engagement across multiple channels.
• Campaign Management: Lead the planning, execution, and optimization of marketing campaigns to achieve desired outcomes and KPIs.
• Channel Activations: Manage and oversee channel activations, ensuring effective deployment of marketing messages across various platforms.
• Coordinate Marketing Specialists: Provide leadership and guidance to a team of marketing specialists, fostering collaboration and ensuring timely delivery of projects.
• Coordinate Internal Stakeholders: Work closely with internal teams, including Economic Development , Innovation, and Communications, to ensure alignment and seamless execution of marketing initiatives.
• Partnership Activations: Develop and manage partnerships with external organizations and influencers to enhance brand visibility and reach.

Performance Reporting: Consolidate and distribute comprehensive performance reports, analyzing data to provide insights and recommendations for future strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of experience in marketing, with at least 2 years in a leadership or account director role.
• Proven track record of successfully managing and executing marketing campaigns.
• Strong understanding of digital marketing, content strategy, and channel activation.
• Excellent leadership and team management skills.
• Exceptional communication and interpersonal abilities.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

What We Offer:

• Matching 401(k)
• 3 weeks’ worth of company paid holidays with additional vacation time and sick leave
• Health + Dental + Vision + Hearing benefits that begin on your first day of employment
• Cellphone, parking, and gym membership reimbursement
• Group Life and AD&D coverage at no cost to you

 

About MAC

The Metro Atlanta Chamber (MAC) serves as a catalyst for a more prosperous and vibrant metro Atlanta. To advance economic growth and improve our quality of place, MAC is focused on starting, growing, and recruiting companies to our 29-county region. We’re also focused on growing our innovation economy by promoting and strengthening connections to drive Atlanta’s innovation and entrepreneurial culture. MAC is committed to being an active voice for the business community, serving as an advocate for a competitive business climate, advancing diversity, equity, and inclusion as economic imperatives, and telling Atlanta’s story.

 

Our Purpose, Principles, and Core Values

MAC’s purpose is to UNLEASH ATLANTA’S AMBITION, and in doing so we embody the following principles:

Sit Down Together, Stand Up to Act

Knock Down Walls, Open Doors

Take the Lead, Share the Credit

Sharpen the Focus, Expand the Reach

At MAC we naturally exhibit an unwavering commitment to three core values: to be relentless, smart, and all-in. This means every team member is:

• Relentless. MAC employees take pride in being relentless with an unwavering focus. Our partners trust us to deliver on our commitments. There isn’t room for cutting corners, being aimless, or rejecting change. We are bold and persistent and execute with innovation and edge. 
• Smart. Team members at MAC know that intense curiosity allows us to grow. We leverage instinct, integrity, and data to drive our strategy and achieve our purpose. As problem-solving idea generators, we have a natural advantage in any challenge.   
• All-In. We’re a greater force when we rally together. It doesn’t matter what our title or position is: we trust each other and work as one to multiply our collective impact and achieve ambitious goals.