Marketing Operations Specialist

Make an impact at the University of Wollongong (UOW) - a purpose‑driven institution ranked in the top 1% of universities globally.

About the Role

Join UOW's Brand and Marketing Division in a pivotal role at the intersection of marketing, technology, data and operational excellence. As the Marketing Operations Specialist, you'll be responsible for the systems, workflows and digital processes that enable marketing teams to deliver high-quality work efficiently and at scale.

Working across marketing, digital and technology teams, you'll drive process improvement, optimise marketing technologies, support automation and AI-enabled ways of working, and help build the operational foundations that underpin effective campaign delivery and customer engagement. This is an opportunity to help shape how a modern marketing function operates, ensuring teams have the tools, processes and insights they need to focus on strategy, creativity and impact.

Key responsibilities:

• Drive the continuous improvement of marketing workflows, procedures and operating practices to enhance effectiveness, consistency and efficiency.

• Administer and optimise marketing platforms, automation workflows and system integrations.

• Partner with stakeholders across marketing, digital and technology teams to design and implement scalable operational solutions.

• Identify opportunities to leverage automation, artificial intelligence and emerging technologies to improve productivity, personalisation and marketing performance.

• Support the effective use of data, systems and reporting to enable informed decision-making and continuous improvement.

About the Team

The Brand & Marketing Division plays a critical role in shaping how UOW is understood, chosen and championed by students, partners and communities around the world.