Marketing Operations Specialist
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Key details
- Location
- Colombia
- Work style
- Onsite
- Level
- Mid level
- Job type
- Full-time
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 2w ago
Skills
About the role
We are:
Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.
With the right people and the right ideas, there’s no limit to what we can achieve.
Are you a fit?
Sounds awesome, right? Now, let’s make sure you’re a good fit for the role.
Key Responsibilities
- Work closely with Data Analytics, Data Science, and Product teams to identify and gather requirements for tracking on websites and mobile applications
- Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks
- Responsible for maintaining documentation from the Tracking Architecture team via Confluence
- Work on ad-hoc basis to implement additional tracking to support advertising and marketing journey tags
- Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues
- Work with development teams to ensure analytics tracking QA during production cycles
- Perform routine quality assurance checks to guarantee clean data for the Analytics team
Must-Have Skills
- Experience with industry leading analytics tools (Google Analytics or Adobe Analytics)
- Experience with tag management systems, such as Google Tag Manager, Adobe
- Dynamic Tag Management (DTM), etc.
- Knowledge of SQL and/or other querying language frameworks
- Experience with event streaming, messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment,
- Rudderstack
- Understanding of web metrics, KPIs and tracking variables
- Knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation
- Experience with front-end web or analytics development tools
- Exposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.
- Experience with marketing technology (Google Marketing Platform, Facebook Business Manager, etc.)
- Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, Google Ads Manager, etc.
- Understanding of Mobile SDK tools for reporting (i.e. Google Firebase)
- Understanding of ETL and ELT processes
- Understanding of Customer Data Platforms (CDP) and their usefulness (Segment Engage, Customer.IO)
Nice-to-Have Skills
- AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows.
- Experience with cloud computing services (AWS, GCP)
- Understanding of testing and optimization platforms (Adobe Target, Optimizely, etc.)
- Experience building data models in dbt
- Experience building config automation with Terraform
What we offer:
- A High-Impact Environment
- Commitment to Professional Development
- Flexible and Collaborative Culture
- Global Opportunities
- Vibrant Community
- Total Rewards
Specific benefits are determined by the employment type and location.
Find out more about our culture here.
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