MarTech Senior Analyst

KPMG Global Services

Gurugram, HR, India2d ago

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Key details

Location
Gurugram, HR, India
Work style
Onsite
Level
Senior
Job type
Full-time
Experience
3–6 yrs
Function
Operations & Strategy
Focus area
other
Posted
2d ago

Skills

crmdigital marketingmarketing automationstakeholder management

About the role

We are looking for a Senior Analyst to support marketing transformation initiatives for UK stakeholders. The role involves assessing marketing capabilities, identifying improvement opportunities, and helping clients optimize their marketing technology, data, and customer engagement strategies.

  • Conduct marketing diagnostics and capability assessments.
  • Support MarTech, CRM, CDP, and marketing automation initiatives.
  • Analyze customer and campaign data to generate actionable insights.
  • Develop transformation roadmaps and business recommendations.
  • Facilitate stakeholder discussions and workshops.
  • Collaborate with marketing, data, and technology teams to drive business outcomes.

3+ years of experience in Marketing, Digital Marketing, Marketing Operations, MarTech, Customer Experience, or Analytics, with strong analytical and stakeholder management skills.

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