Product Marketing Assistant Manager

Duties / Responsibilities

• Support product positioning, messaging, and feature communication for assigned products and categories.
• Assist in translating HQ and R&D product information into clear U.S. market messaging.
• Support the development of product content, value propositions, and marketing materials.
• Conduct basic competitive research and gather marketplace insights.
• Assist with new product introduction (NPI) planning and launch coordination.
• Maintain and update product information, feature databases, launch timelines, and related documentation.
• Help prepare launch toolkits, product briefs, presentations, and training materials.
• Support consistency of product messaging across packaging, PDPs, retailer content, and sales materials.
• Coordinate with:

• • Channel Marketing on product launches and retail programs
  • E-commerce on PDP accuracy and content updates
  • Training teams on product materials
  • PR teams on product information and launch support
  • Sales teams on product information and selling materials

• Track launch readiness and follow up with cross-functional teams on deliverables.
• Assist in monitoring product performance, sell-through data, customer reviews, and competitor activities.
• Support special projects and other product marketing initiatives as assigned.

 

Requirements / Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in product marketing, marketing, sales support, project coordination, or related functions.
• Strong organizational, communication, and project coordination skills.
• Experience supporting product launches, marketing programs, or cross-functional projects is preferred.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Basic understanding of marketing principles, retail channels, and consumer products.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Strong attention to detail and willingness to learn.
• Ability to travel occasionally as business needs require.

 

Preferred Skills

• Experience in consumer electronics, home appliances, technology products, or related industries.
• Familiarity with Amazon, Walmart, Best Buy, Costco, or other major retail channels.
• Experience working with cross-functional or global teams.

 

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.