Sales Enablement Program Manager

Primary Responsibilities

Enablement Program Management & Execution

• Manage priority Sales Enablement programs from planning through execution, reinforcement, measurement, and follow-up.

• Translate Enablement priorities into clear project plans, timelines, milestones, owners, communications, and deliverables.

• Maintain visibility across active Enablement programs, priorities, deadlines, and dependencies.

• Coordinate across Sales Leadership, RevOps, Product Marketing, Product, Marketing, Solutions Engineering, and other subject matter experts.

• Proactively identify scheduling conflicts, dependencies, capacity constraints, and execution risks.

• Establish repeatable processes, templates, and operating rhythms that allow Enablement programs to scale.

• Ensure programs move from idea to execution with clear ownership and follow-through.

Seller Onboarding & Ramp

• Serve as the primary program owner for seller onboarding execution.

• Coordinate onboarding schedules, communications, facilitators, SMEs, learning activities, and stakeholder participation.

• Create a consistent onboarding experience that can flex based on role, segment, product, region, and hiring volume.

• Partner with Sales Managers to establish clear expectations before, during, and following formal onboarding.

• Facilitate onboarding sessions where appropriate.

• Partner with the Senior Manager, Sales Enablement on Highspot learning paths, curriculum, content, and certifications.

• Track onboarding participation, completion, feedback, certifications, and agreed-upon ramp milestones.

• Identify opportunities to continuously improve the onboarding and ramp experience.

• Ensure onboarding remains organized and effective regardless of cohort size or hiring cadence.

Training, Skill-Ups & Reinforcement

• Program-manage recurring Skill-Ups and other seller development initiatives.

• Coordinate SMEs, speakers, schedules, invitations, materials, recordings, attendance, communications, and follow-up.

• Facilitate selected training and Enablement sessions.

• Build reinforcement and follow-through into Enablement programs rather than treating training as a one-time event.

• Partner with Sales Managers to help translate learning into consistent seller behaviors.

• Coordinate manager enablement and reinforcement activities as needed.

GTM Launch & Sales Play Execution

• Operationalize GTM and product launch enablement plans established by the Director of Sales Enablement.

• Coordinate audiences, timelines, training sessions, facilitators, communications, dependencies, materials, and follow-up.

• Partner with the Senior Manager, Sales Enablement to ensure required content, learning resources, and supporting materials are available within Highspot.

• Program-manage Sales Play activation, including seller communications, training, coordination, reinforcement, and follow-up.

• Maintain visibility into upcoming launches and Enablement requirements to support effective capacity planning.

• Ensure approved GTM initiatives are translated into organized, actionable seller experiences.

Enablement Operations & Communications

• Maintain the Enablement calendar across onboarding, Skill-Ups, GTM launches, Sales Plays, strategic events, and other programs.

• Coordinate Weekly Wave production and stakeholder inputs in partnership with the broader Enablement team.

• Own operational details including scheduling, invitations, facilitator coordination, attendance, recordings, communications, action items, and follow-up.

• Represent Enablement in cross-functional meetings when appropriate and capture relevant decisions, dependencies, risks, and next steps.

• Help establish and maintain an effective intake and prioritization process for incoming Enablement requests.

• Provide additional coverage for early-morning and global Enablement programs as needed.

• Identify opportunities to streamline or automate recurring Enablement processes.

Sales Kickoff & Strategic Events

• Serve as a key program management resource for Sales Kickoff and other major Sales Enablement events.

• Maintain project plans, timelines, owners, dependencies, and deliverables.

• Coordinate speakers, sessions, materials, communications, rehearsals, logistics, recordings, and follow-up.

• Partner with the Director of Sales Enablement on execution of the overall SKO strategy and seller experience.

• Help ensure strategic events translate into continued learning and reinforcement after the event.

Program Measurement & Continuous Improvement

• Track participation, completion, feedback, and other agreed-upon program metrics.

• Partner with the Director of Sales Enablement and RevOps to improve visibility into onboarding, ramp, program adoption, and effectiveness.

• Conduct post-program retrospectives and identify opportunities to improve future execution.

• Use seller and manager feedback to continuously improve the Enablement experience.

• Maintain clear visibility into program status, outcomes, and next steps.

What Success Looks Like

• Enablement programs consistently have clear plans, owners, timelines, and follow-through.

• Seller onboarding is organized, repeatable, measurable, and scalable.

• Cross-functional stakeholders know what is expected of them and when.

• Training and Enablement programs are executed consistently and reinforced after launch.

• GTM launches and Sales Plays move efficiently from strategy into seller execution.

• SKO and strategic events are well organized and supported by strong project management.

• Enablement has greater visibility into program participation, completion, and effectiveness.

• The Enablement team spends less time chasing logistics and more time focused on improving seller performance.

• Programs reliably move from idea to execution.

Experience & Skills

• Experience in Sales Enablement, Revenue Enablement, Sales Programs, Learning & Development, Program Management, Sales Operations, or a related function.

• Strong program and project management skills with the ability to manage multiple workstreams simultaneously.

• Experience coordinating seller onboarding, training, or learning programs.

• Exceptional organization, follow-through, and attention to detail.

• Strong written and verbal communication skills.

• Comfortable facilitating live sessions with sellers, managers, and business leaders.

• Ability to coordinate effectively across Sales, RevOps, Product Marketing, Product, Marketing, and other cross-functional partners.

• Ability to take a loosely defined objective and turn it into a clear, executable plan.

• Comfortable working in a fast-moving environment where processes are still being built and priorities may evolve.

• Experience with Highspot or another sales enablement/LMS platform is a plus.

• Experience supporting distributed or global sales teams is a plus.

Location & Working Style

This is a remote role. Eastern or Central time zone is strongly preferred due to the global nature of WorkWave's sales organization and the need for coverage of early-morning meetings, onboarding sessions, and Enablement programs.

The ideal candidate is proactive, comfortable working independently, and energized by bringing organization and consistency to a growing function.