Sales Engineer

Description

The Idaho Sales Engineer is responsible for driving new business growth while developing and expanding relationships with existing customers within an assigned geographic territory. This role manages the full sales cycle, from prospecting and business development through proposal development, contract negotiation, and ongoing account management, to support PermaCold’s refrigeration, HVAC, service, and project business.

As a trusted advisor to customers, the Sales Engineer identifies customer needs, develops solutions tailored to their operational requirements, and collaborates with PermaCold’s technical, service, project management, and engineering teams to deliver quality outcomes. Success in this role requires a consultative sales approach, strong business development skills, the ability to build long-term customer relationships, and an understanding of commercial and industrial refrigeration systems.

Reporting to the Director of Sales, the Idaho Sales Engineer will play an important role in expanding PermaCold’s market presence, increasing revenue, and strengthening customer relationships. We are looking for a motivated, self-directed sales professional who enjoys developing new business, identifying opportunities, and building lasting partnerships with customers.

Requirements

• Identify, develop, and acquire new customers while maintaining and growing relationships with existing accounts.
• Proactively generate new business through networking, cold calling, industry events, trade shows, referrals, and other sales development activities.
• Meet or exceed established sales, bookings, and revenue goals for the assigned territory.
• Manage all stages of the sales process, from initial prospecting and customer discovery through proposal development, negotiations, closing, and ongoing account management.
• Independently follow up on all leads, whether self-generated, referral-based, or marketing-sourced, to develop new business opportunities.
• Identify opportunities to expand existing accounts through additional service offerings, equipment replacements, system upgrades, and refrigeration projects.
• Collaborate with PermaCold and Kelvin Group partner companies to identify cross-selling and upselling opportunities and strengthen customer relationships.
• Work closely with Operation, Service, Project Management, Engineering, and company leadership to develop solutions that meet customer needs and align with operational capabilities.
• Communicate market trends, competitive insights, customer feedback, and new business opportunities to company leadership.
• Develop customer account plans and sales strategies that support long-term growth and strengthen PermaCold’s position in the market.
• Build an understanding of customers’ facilities, equipment, operational needs, and business goals to identify opportunities for service, maintenance, repairs, replacements, and capital projects.
• Represent PermaCold professionally and maintain a strong commitment to quality, customer satisfaction, safety, and reliable service.
• Maintain accurate customer, opportunity, activity, and forecast information in the company’s designated CRM system.
• Participate in relevant industry associations and events. Familiarity with organizations such as ASHRAE, RETA, and IIAR is beneficial.
• Travel extensively within the assigned territory, including customer visits, industry events, and other business development activities. Travel may exceed 50%.