Senior Ecommerce Strategist

Senior Ecommerce Strategist

About Swanky

Do you thrive on being part of a team of highly skilled, ambitious people who are dedicated to achieving great things?

Swanky is one of the world's most experienced full-service international Shopify Plus teams. We work with large, ambitious retailers across the UK, Europe, the US and APAC, including HelloFresh, Huel and Wilkinson Sword.

As an original Shopify Plus partner and one of the largest independent Shopify experts in the world, we're known for complex solutions and high standards, particularly in subscriptions, internationalisation and bespoke builds.

About the Role

We are looking for a data-driven, proactive and innovative Ecommerce Strategist to help lead our clients to achieve sustained growth. This role involves collaborating closely with our data team to transform insights into actionable opportunities and developing growth roadmaps to optimise sales channels, enhance customer experience, and drive business success. The ideal candidate possesses a strong understanding of ecommerce trends, digital marketing, and conversion optimisation strategies. 

Your responsibilities will include:

• Working with clients to understand their priorities, objectives and core KPIs
• Partnering with the data team to analyse customer behaviour, sales performance and market trends, and identify the biggest growth opportunities
• Developing and presenting data-led recommendations across the whole customer journey, from acquisition to retention
• Leading Growth Diagnostics and insights projects, running client workshops to help shape each brand's strategic direction for the next 6–12 months
• Owning the HBR process, so every team is aligned on a clear strategic direction
• Planning and running A/B testing programmes to improve website performance, conversion rates and customer experience
• Working closely with Account Managers to agree strategic priorities and make sure ecommerce initiatives are delivered smoothly
• Aligning ecommerce strategy with the Marketing team's campaigns, SEO, paid media and content
• Leading ad hoc strategic projects with strong ROI, such as launching subscriptions, improving bundling to increase AOV, or introducing a loyalty programme
• Recommending the right tech stack for each client's goals, based on current app functionality
• Keeping up with new Shopify features, app developments and ecommerce trends, and proactively spotting opportunities for clients 

Desired Skills

• 4+ years' experience in ecommerce strategy, CRO or a similar growth-focused role, ideally in an agency
• Strong analytical skills and confidence turning data into clear, commercial recommendations
• Hands-on experience planning, running and analysing A/B tests
• Solid knowledge of Shopify and its app ecosystem
• A good understanding of digital marketing, customer journeys and conversion optimisation
• Experience presenting to and running workshops with senior client stakeholders
• Excellent written and verbal communication skills
• Experience with Shopify Plus and enterprise-level brands
• Familiarity with analytics and testing tools such as GA4, Polar Analytics, Hotjar, Microsoft Clarity 

Benefits

• 30 days' holiday including bank holidays, plus an extra day for each full year of service (up to 5)
• Flexible working hours
• Employee Assistance Programme with 24/7 access
• Free drinks and snacks in our Exeter office
• Laptop of your choice (MacBook Pro or equivalent)
• Occasional travel to client meetings and conferences
• Regular company socials and events

No Recruiters Please