Student and Alumni Marketing Coordinator

POSITION TITLE	Student and Alumni Marketing Coordinator
DEPARTMENT	Marketing & Communications
REPORTS TO	Senior Manager, Student Marketing
FLSA STATUS	Exempt
LOCATION	Remote, position is based in the U.S. and works during U.S. business hours (not CA or NY)
DATE	October 2026

 

POSITION SUMMARY

ISEP is seeking a Student and Alumni Marketing Coordinator to support the ISEP team in increasing engagement with prospective students and ISEP alumni. This role will report to the Senior Manager of Student Marketing.  

The Student and Alumni Marketing Coordinator must excel in content creation for social media (Instagram, YouTube, TikTok), web (blogs, informational webpages), and email. The ideal candidate will demonstrate the ability to execute multiple priorities in a fast-paced, fully remote environment while producing excellent, accurate, and on-time content. We are seeking someone who is committed to increasing student interest in study abroad and growing alumni affinity to ISEP. 

A portfolio of writing and social media content is required as part of the application.

Use of Artificial Intelligence (AI) in the application process: Please avoid the use of AI tools when preparing application materials. Your application should reflect your own experience, writing skills, and voice. The use of AI during live interviews is not permitted.

PRINCIPAL RELATIONSHIPS

External: Prospective and current ISEP students, ISEP alumni

Internal: Marketing, Member Relations, Affiliate Engagement, Program Development, and Enrollment Management, Alumni Relations

KEY JOB RESPONSIBILITIES

Student and Alumni Engagement:

• Generate student leads in line with ISEP’s strategic goals using digital platforms
• Coordinate ISEP’s Digital Ambassador Program
• Develop a student stories blog series
• Write and build a monthly prospective student newsletter
• Increase student reviews on Google and other relevant channels
• In partnership with ISEP’s Alumni team, build and send email newsletters and event invitations to alumni

Content Creation & Social Media:

• Create and produce engaging photo, video, and graphic content for social media that showcases ISEP’s authentic student experience
• Write audience-appropriate, well-researched, concise, and compelling content for web, email, print, and other marketing channels
• Report on social media metrics to the Marketing & Communications team
• Brainstorm and suggest new content ideas to drive business
• Monitor relevant social media trends in travel and study abroad to identify content opportunities that align with ISEP’s brand and marketing goals
• Execute a monthly calendar of timely and relevant content that supports marketing priorities and seasonal campaigns.
• Submit content for appropriate review and approval and make revisions as needed.
• Maintain an organized digital library of photographs, videos, graphics, and other marketing assets for current and future use.
   

Email Marketing:

• Write, build, edit, and maintain emails, email templates, and engagement programs in Marketing Cloud Account Engagement (MCAE)
• Import and maintain student leads in MCAE, including building and organizing targeted email lists to support marketing efforts
• Collaborate with a fully remote team using Microsoft Teams and Asana to manage projects, track tasks, and communicate progress
• Support additional marketing needs as assigned

 

Brand Voice & Brand Standards

• Support consistent use of the organization's brand voice and visual identity across marketing channels and customer touchpoints.
• Ensure content and promotional materials are accurate, professional, visually engaging, and aligned with established brand standards.
• Help ensure that marketing communications provide a consistent and cohesive customer experience.
   

Analytics & Reporting

• Collect and maintain basic data related to content, social media, email, digital advertising, and campaign performance.
• Monitor metrics such as engagement, reach, audience response, website activity, and conversions when applicable.
• Identify basic trends and opportunities for improvement based on available performance data.
   

General Marketing Support

• Respond promptly to marketing requests and prioritize assignments according to established deadlines and organizational priorities.
• Update and maintain website content as assigned
• Learn and adapt to new marketing technologies, platforms, and tools as organizational needs evolve.
• Ensure marketing content is entered, scheduled, published, and maintained accurately and within established timelines
• Perform other related duties and special projects as assigned

 

Qualifications

REQUIRED QUALIFICATIONS

• Bachelor's degree in marketing, film, graphic design, journalism, or related field

• Previous professional experience in social media
• Fluency in content creation for Instagram, YouTube, and TikTok