Director Digital Marketing

Position Summary

The Director, Digital is responsible for leading Hyatt's digital marketing strategy, digital performance, website content, and hotel digital activation across India & SWA. The role is accountable for driving direct channel growth, improving digital marketing effectiveness, enhancing Hyatt.com performance, and delivering measurable commercial outcomes through best-in-class digital marketing practices.

Working closely with Regional Digital, Commercial Services, Brand Marketing, Loyalty, Revenue Management, Distribution, Operations and hotel leadership teams, the Director translates regional digital priorities into market-specific strategies that increase qualified traffic, improve conversion, strengthen customer engagement and maximize direct revenue. The role also partners closely with hotels to build digital capabilities, improve content quality, optimize campaign performance and deliver a seamless digital customer journey.

Key Responsibilities:

Digital Strategy & Performance

· Develop and execute the digital marketing strategy for India & Southwest Asia, aligned with Hyatt's commercial objectives, regional priorities and direct booking strategy.

· Translate regional and global digital priorities into locally relevant digital initiatives that address market dynamics, customer behaviour and revenue opportunities.

· Identify opportunities to improve digital performance across customer acquisition, conversion, engagement and retention.

· Develop annual digital roadmaps, priorities and KPIs that align digital investments with business objectives.

· Provide strategic digital recommendations to the RVP Brand & Marketing and regional leadership based on performance insights and evolving market trends.

Digital Performance

· Lead digital performance marketing across paid search, paid social, display, metasearch and other digital acquisition channels.

· Develop campaign strategies that maximize qualified traffic, increase direct bookings and improve return on marketing investment.

· Partner with global and regional digital agencies to ensure campaigns are effectively planned, executed and continuously optimized.

· Monitor campaign performance, identify optimization opportunities and implement corrective actions to improve efficiency and effectiveness.

· Support hotels with tactical digital campaigns to address need periods, new openings, promotions and key commercial initiatives.

Hyatt.com & Digital Content Management

· Lead digital content strategy for Hyatt.com across India & Southwest Asia, ensuring hotel, destination and promotional content is accurate, compelling and commercially effective.

· Partner with Brand Marketing, hotel teams and Commercial Services to improve website content, storytelling and merchandising.

· Establish content governance processes that ensure timely updates, brand consistency and adherence to Hyatt's digital standards.

· Optimise content using SEO best practices, customer insights and performance analytics to improve engagement and conversion.

· Regularly audit Hyatt.com content and recommend enhancements that strengthen customer experience and drive bookings.

Direct Channel Growth & Customer Journey Optimization

· Drive initiatives that increase Hyatt's direct digital contribution across Hyatt.com and other owned digital platforms.

· Analyze customer journeys to identify friction points and opportunities to improve user experience, conversion and digital engagement.

· Partner with Revenue Management, Distribution and Loyalty teams to improve offer visibility, merchandising and booking pathways.

· Support implementation of digital tools and platform enhancements that improve customer acquisition and lifetime value.

· Develop reporting frameworks that translate digital metrics into actionable business insights for hotels and regional leadership.

Hotel Digital Marketing Support

· Act as the primary digital marketing partner for hotels across India & SWA.

· Provide strategic guidance on digital marketing plans, campaign execution, website optimization and digital best practices.

· Support hotels with digital activation for openings, repositioning, renovations, seasonal campaigns and key commercial initiatives.

· Develop scalable digital playbooks, campaign templates and operational guidelines that improve execution consistency across the region.

· Build digital capability within hotel marketing teams through coaching, workshops and knowledge-sharing initiatives.

Digital Analytics & Performance Insights

· Develop dashboards and report frameworks that measure digital marketing effectiveness across campaigns, channels and hotels.

· Monitor key metrics including website traffic, conversion, direct revenue, ROAS, customer acquisition and engagement.