SEO Specialist

Job Description

• Define and own the SEO strategy for three in-house websites, ensuring alignment with business goals

• Conduct keyword and search intent research and develop topic clusters

• Prepare SEO briefs for articles and website pages, review content before publication, and manage on-page optimization

• Contribute to content planning with a focus on topical authority and E-E-A-T (experience, expertise, authoritativeness, and trustworthiness)

• Optimize content for visibility in AI-generated answers (GEO/AEO), including structured data, entity optimization, and clear, citable content

• Track brand visibility and citations across AI-powered search tools alongside traditional search rankings

• Monitor content originality and address unauthorized content copying, including DMCA takedown notices and Google removal requests

• Earn high-quality backlinks through content, digital PR, and partnerships while maintaining a healthy backlink profile (white-hat practices only, with no paid link schemes)

• Conduct regular technical SEO audits covering crawlability, indexing, internal linking, JavaScript rendering, and SERP features. Implement automated monitoring for Core Web Vitals and overall site health, and translate findings into prioritized tasks for technical and content teams

• Report on SEO performance and its contribution to business goals using GA4, Google Search Console, and reporting dashboards

Qualifications

• Business- and results-oriented mindset
• Hands-on experience with Google Search Console, GA4, Semrush or Ahrefs, Screaming Frog, and schema.org markup
• Understanding of how AI search works and its impact on organic traffic
• Experience using AI tools and automation to speed up SEO, content, and reporting work, with strong quality control
• Strong analytical and spreadsheet skills; experience with Looker Studio or similar is a plus
• Proactive approach and ability to work independently
• Good communication and teamwork skills
• Upper-Intermediate English or higher
• Basic knowledge of HTML, CSS, and JavaScript, including JS rendering issues

WILL BE A PLUS

• Experience in the IT services or outsourcing market
• Understanding of B2B service markets, as well as B2C (careers/education)
• Experience with European and US markets
• Proven results with Bing, which also powers several AI search tools
• Experience with digital PR or content-led link earning for European and US markets
• Experience with international SEO (hreflang, multilingual sites)

Company Description

Sigma Software is looking for an experienced SEO Specialist to develop and lead our search visibility strategy across traditional and AI-powered search platforms.

YOU

• Are passionate about SEO and keep up with how search is evolving, from Google’s AI Overviews to AI-powered search tools like ChatGPT, Perplexity, and Gemini

• Have a proven track record of developing SEO strategies that improve search rankings, drive qualified organic traffic, and generate leads

• Know how to prioritize: you focus your efforts where they have the greatest business impact and leverage tools and automation for routine tasks

• Have a solid understanding of technical, on-page, and off-page SEO, with particular strengths in strategy, content, and search intent

• Think creatively and strategically, enjoy identifying growth opportunities, and follow through on implementation

WE WILL

• Give you space and support to bring your ideas to life

• Provide comfortable working conditions and a flexible schedule

• Support you with advice and guidance on business-related questions

• Stay open to your suggestions

• Value and recognize your talent